SRS to Reveal New Smart Workflows’™ Flexible Data Platform for Ophthalmology at AAO 2016

Smart Workflows Provides Relevant Data Capture and Sharing, Empowers Ophthalmologists to Achieve Optimal Outcomes

MONTVALE, NJ – October 11, 2016 – SRSsoft, the leader in data-focused HCIT solutions for specialists, will preview its revolutionary new patent-pending Smart Workflows’ Flexible Data Platform for ophthalmology at AAO 2016 later this week.

The Smart Workflows’ Flexible Data Platform enables relevant data capture at the point of care, based on role, specialty, or practice requirements, and provides the additional flexibility to change data points when needed. This new methodology—unique in the industry—empowers ophthalmologists to create their personalized workflows that help deliver optimal outcomes. This upcoming release is being revealed first to AAO attendees because of the quality, efficiency, and value-based payment benefits it provides for high-volume ophthalmologists. Previews will be available during the conference, which will take place October 15–18 in Chicago. Visitors to the SRS exhibit’s Innovation Station will also enjoy a sneak peek at concepts planned for release in 2017 and beyond.

Unlike traditional solutions that force specialists to capture excessive and often irrelevant data, Smart Workflows’ Flexible Data Platform returns the power back into the hands of physicians. Users decide what data is relevant—such as AAO IRIS Registry™ data—and they capture it when, where, and how they want to. By adapting the data-capture process to the ophthalmologic workflow, the new SRS release liberates ophthalmologists and their clinical staff from being held hostage to a template. The result is not only relevant data capture, but also dramatically increased efficiency rates, improved interoperability to electronically share data, and a clear path to improved outcomes.

“We are always inspired by the insights we gain from AAO, which often help shape our future releases. Our Smart Workflows’Flexible Data Platform results from a highly collaborative process with many of our clients, and we look forward to seeing their responses at this year’s conference,” said Scott Ciccarelli, CEO of SRS. “Collaboration has been the key to developing user-centric technologies that go beyond merely satisfying regulatory demands. Our Smart Workflows technology satisfies the demands of ophthalmologists to capture relevant data while remaining productive and improving patient engagement and outcomes. In a nutshell, SRS provides the best tools for ophthalmologists to:

  • collect more data without being slowed down,
  • unravel the complexities of regulatory compliance,
  • improve operational efficiencies, and
  • demonstrate the value of their services through analytics and outcomes.”

In addition to offering a first look at the Smart Workflows’ Flexible Data Platform, SRS will also help AAO attendees learn more about MACRA (aka, MIPS)—and its implications for ophthalmology practices now and in the future. Government affairs expert, Lynn Scheps, will be available for individual consultation at the SRS booth 747.

“We have always been more than a technology company,” said Scheps, who has been part of the SRS team since 2008. “We can only create technologies that truly help our ophthalmology clients when we understand the challenges they face—and these include the ever-evolving governmental regulations. Helping our clients to efficiently meet these requirements frees them up to do what they do best, which is to help patients.”

To learn more about the SRS revolutionary Smart Workflows’ Flexible Data Platform, and to hear the latest news about MACRA and how it affects ophthalmology practices, stop by booth 747 at AAO—or visit

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About SRS:

SRS has transformed into a leading-edge data-based company and has built an ecosystem unique to specialists that cannot be found anywhere else in the market.

As a leading innovator in HCIT solutions for ophthalmology practices, SRS is advancing healthcare by creating frictionless technologies that enhance quality and efficiency, while positioning practices for success in a value-based payment world. With 20 years of experience, unmatched implementation success, extensive industry and regulatory expertise, and top-rated US-based customer service and support, it is no wonder that SRS has earned top KLAS and Black Book ratings in Ophthalmology from their clients. To see why SRS is the trusted partner of so many prominent ophthalmology practices, and how they can prepare you for the future, visit, e-mail, or call 800.288.8369.

Catherine Armstrong 201-746-7933